LunyOne plans and manages influencer marketing campaigns from strategy and creator sourcing all the way to reporting. We offer full-service campaign management for brands in the DACH market – backed by a strong network of creators and influencers in Gaming, Tech, Travel, Lifestyle, Education, Sport and Adventure.
LUNYONE
We bridge the perspective of brands with the reality of the creator space. Through our in-house talent management and a broader network of creators, we understand what actually works on platforms and how to set up influencer collaborations that deliver value for both brands and creators.
Positioning
We bridge the perspective of brands with the reality of the creator space. Through our in-house talent management and a broader network of creators, we understand what actually works on platforms and how to set up influencer collaborations that deliver value for both brands and creators.
LunyOne's Mission Statement
We connect brands, creators and communities for real, lasting success.
OUR CREATORS
For influencer campaigns to work, there has to be a strong fit between creator, brand and audience. We work with a tight-knit network of creators across the DACH region – in the fields of Gaming, Tech, Travel, Lifestyle, Education, Sport and Adventure. Many of them have been working with us for years, so we know their communities, strengths and content style very well.
Based on this, we build a creator line-up that doesn’t just fit the budget, but truly matches your brand, target audience and campaign objectives. If needed, we create a curated list of suitable creators from our network – including concrete suggestions on how they can be integrated into your campaign setup.
Want to see which creators we represent in-house (with a focus on gaming)?
We bring structure and stay agile with your Team
We support brands along the entire influencer marketing funnel – from strategy and creator sourcing to content production, performance analysis, reporting and long-term brand partnerships. We never see influencer campaigns in isolation, but always in the context of your overall marketing mix so that campaigns, paid media and other channels reinforce each other.
Influencer Marketing Campaigns
We plan and manage influencer campaigns end-to-end—with clear goals, defined KPIs, and the right creators for your brand. We align each campaign with your launches, always-on strategy, or sales moments, recommend platforms and deliverables, and handle day-to-day execution.
Events, Trade Fair Activations & Brand Collaborations
We develop and manage influencer activations at events and trade shows – from selecting and booking creators to meet & greets, booth visits and stage formats through to on-site content production. The goal: more attention, more traffic at your booth and tangible buzz around your brand. At the same time, you generate content that lasts beyond the event itself: highlight clips, recaps and UGC content that can be reused.
In addition, we help you build brand collaborations with other companies where creators act as an extra amplification layer. Shared reach, joint campaign playbooks and combined channels ensure that your message is not only pushed through your own touchpoints, but also lives in the ecosystems of strong partners.
Creator Sourcing & Content Production
We source creators who truly match your brand and audience—chosen for fit and performance, not just reach. We also guide content production so your key messages feel authentic and work on every platform, from short-form to long-form.
Performance, Reporting & Paid Pushes
We monitor your campaign continuously, track key KPIs, and deliver clear reports with learnings and next steps. From there, we identify the best-performing creators and assets—and, if desired, scale them through paid boosts so you build on what works instead of starting over each time.
Partnerships That Convert
We support you as a specialized influencer marketing agency throughout the entire campaign process.
WHERE CREATORS MEET KPI’S.
LunyOne plans and manages influencer marketing campaigns end-to-end—from strategy and creator sourcing to reporting. We deliver full-service campaign management for brands in the DACH market, backed by a strong creator network across Gaming, Tech, Travel, Lifestyle, Education, Sport, and Adventure.
OVER 13 YEARS OF EXPERIENCE
TRUSTED BY GLOBAL BRANDS
influencer marketing campaigns
Influencer marketing drives real ROI when campaigns are strategically planned, professionally managed and properly evaluated. That’s exactly where we come in: we develop and execute influencer marketing campaigns A to Z – with clear goals, the right creators and a focus on long-term impact instead of just reach.
TRANSFORMING IDEAS
INTO MEMORABLE BRAND EXPERIENCES.
Campaign Management
How influencer marketing campaigns with LunyOne work
Step 1: Analysis & Objective Setting
We start by building a clear understanding of your brand, your target audience and your goals.
- Analysis of market, competition and previous influencer collaborations
- Definition of campaign goals (awareness, engagement, conversion, community building, etc.)
- Definition of KPIs (e.g. reach, engagement, eCPM, ROAS target, installs, sales)
Outcome: A shared understanding of what the campaign should achieve and how success will be measured.
Step 2: Strategy & Campaign Concept
Based on the analysis, we develop a campaign concept that fits your brand, product and target audience.
- Selection of relevant platforms (TikTok, Instagram, YouTube, Twitch)
- Definition of core messages and content angles
- Planning of timings, deliverables and budget structure
- Optional: Integration into existing marketing or launch plans and alignment with your overall marketing mix
Outcome: A tangible campaign strategy with a clear storyline and setup.
Step 3: Creator Sourcing, Pre-Approval & Negotiation
Now we bring the right creators into play – with a focus on brand fit, target audience and purchasing power rather than just follower numbers.
- Identification of suitable creators from our creator network
- Combination of in-house creators and additional creators we work with on a regular basis
- Validation of audience insights, brand fit and performance history
- Creation of a curated shortlist including suggestions for concrete executions
- Pre-approval process on the brand side before we contact creators and enter negotiations
- Contacting approved creators, clarifying availability, framework conditions and deliverables
- Negotiation of fees and conditions within the agreed budget, always with your goals and KPIs in mind
Outcome: A curated creator selection that represents your brand authentically and is strategically aligned with your objectives.
Step 4: Briefing & Content Production
We make sure creators can work creatively – within clear brand guidelines.
- Development of clear but not overly restrictive creator briefs (guidelines, do’s & don’ts, USPs, CTAs)
- Actively involving creators’ ideas and concepts so that the content fits their community and regular content style
- Aligning all concepts and execution ideas with your brand and campaign requirements
- Reviewing all content before it goes live – including up to two revision rounds if briefing requirements were not met or adjustments are needed
- Providing proactive feedback on content drafts and managing the approval flow so that it is as smooth as possible for your team
Outcome: Sponsored content that feels authentic and native in the creator’s feed, fits the target audience and has the best possible conditions to perform.
Step 5: Rollout & Campaign Management
During the campaign, we keep your goals in mind and actively manage towards them.
- Coordination of postings and publishing times – aligned with sales phases, launches and other campaigns in your marketing funnel
- Ongoing monitoring via a central campaign sheet with all go-lives, performance data and status updates
- Adjusting timings and measures where needed
- Optional: Using top-performing content for paid pushes (e.g. whitelisting, dark ads, Spark Ads), aligned with your media plan
Outcome: A well-managed rollout with a clear overview of all content, timings and KPIs.
Step 6: Reporting, Learnings & Next Steps
After the campaign is before the next campaign – reporting for us is not just a recap, but the basis for optimization and future flights.
- Consolidated reporting across all creators and content items
- KPI comparison vs. initial targets
- Qualitative learnings (community feedback, content formats, performance drivers)
- Deriving potential next steps (e.g. retainers/always-on, whitelisting, paid push, rebookings, etc.)
Outcome: A clear view of the campaign impact and concrete suggestions on how to move forward.
DO YOU HAVE MORE QUESTIONS ?
Every brand, product and community is different – our process gives structure but stays flexible. We work proactively, agile and closely with your team.
OUR TEAM
LunyOne was founded in 2021 by content creator Lukas “puuki” Ortner and Niclas Seebode. What started as a close collaboration between creator and management has grown into a tight-knit team that feels more like a small family than a traditional agency. Lukas brings his perspective as a creator with more than 1.7 million followers, while Niclas adds his background in business and online marketing. Together, they have built LunyOne into an influencer marketing agency that truly understands brands, creators and communities.
Headcount
Years of Experience
Our values define how we work with you and with our creators
01
Fulfillment
We want projects to feel meaningful and sustainable for you, for us and for the creators involved
02
Reliability
We keep our promises and deliver consistently high quality; in communication, planning and execution.
03
Innovation
We think creatively, test new formats and bring fresh ideas into campaigns.
04
Agility
We respond flexibly to new requirements, changes or last-minute opportunities.
05
Proactivity
We think ahead, suggest optimizations and stay one step ahead in the day-to-day of campaign work.
INFLUENCER MARKETING
INTEGRATED
Publishers, studios, platforms, hardware and accessories
Smart home, audio, displays, mobile accessories, imaging
Travel providers, destinations, outdoor and adventure brands
Digital learning products, platforms, tools
Equipment, wearables, fitness offerings, health and performance
We have extensive experience working with international - including many Chinese - tech brands that want to grow their presence in the DACH market. With strong local market expertise, we act as a bridge between brands and KOLs/creators and help build the right KOL relationships for sustainable growth. If you want to understand how we support brands in your industry, take a look at our cases or reach out to us to discuss your goals.
MORE THAN ONE BRAND BUT AN ECOSYSTEM
Our ecosystem connects everything that makes creator marketing work: campaign strategy and execution and merchandising/product development. Each brand has a clear focus, but they work together—so partners can build, test, and scale with one aligned team in DACH.
LunyOne
LunyOne is taking care of influencer marketing campaigns in DACH.
LunyMerch
LunyMerch is taking care of creator merchandising.
LunyBrands
LunyBrands is taking care of creator brands.
LunyMerch.BIZ
LunyMerch.BIZ is taking care of brand products and merchandise.
What impressed me most about our collaboration was their incredible reliability. The entire process was fully transparent, dependable, and executed to perfection. This is precisely how project execution should be.
Campaign execution has been extremely reliable. Communication is always friendly, professional and fast. What I appreciate most is the structured and clearly organized workflow - thanks for the great support!
