Together with Match Masters, a multiplayer match-3 game from Candivore, Puuki, Jo Jonas and MarvinVlogt hosted a 24-hour livestream on YouTube in March 2022. In addition to watching from home, there was an opportunity to watch the event live on site. A booth was also prepared where all live viewers could pick up free merchandise from Match Masters and the Youtubers. An important part of the campaign was the in-game tournament, which was additionally supported by Lukas and ClashGames. Everyone had the opportunity to take part in the tournament, which involved competing for the most points over several rounds. The best three players were then invited to the livestream and had the chance to win cool prizes. Especially the TikTok of ClashGames generated a lot of attention for this. In addition to TikTok, the creators used their reach on YouTube and Instagram to point as many people as possible to Matchmasters and the stream. With a total of 22 content items, 54.400.000 views and more than 10.000 app installs were achieved.