In September 2021, the long-term campaign between Call of Duty Mobile and Puuki started, spanning a period of six months. Call of Duty Mobile is part of a successful first-person shooter series from game publisher Activision and was the first game in its series to be developed specifically for mobile devices. Since the content of Puukis channel focuses on mobile games, the greatest possible target group match was achieved. This also made it easy to perfectly pursue the collaboration’s goal of as many app installs as possible. Puuki showed his viewers lots of gameplay and tips in YouTube videos and livestreams. In the first /b>video of the campaign, the different game modes were tried out and, in the same course, the content of the game’s new season was pointed out. Instagram stories were used to draw attention to the videos once again and share additional information. During the entire duration of the cooperation, 16 content items were created, which achieved a total of 1,595,000 impressions.
In September 2021, the long-term campaign between Call of Duty Mobile and Puuki started, spanning a period of six months. Call of Duty Mobile is part of a successful first-person shooter series from game publisher Activision and was the first game in its series to be developed specifically for mobile devices. Since the content of Puukis channel focuses on mobile games, the greatest possible target group match was achieved. This also made it easy to perfectly pursue the collaboration’s goal of as many app installs as possible. Puuki showed his viewers lots of gameplay and tips in YouTube videos and livestreams. In the first /b>video of the campaign, the different game modes were tried out and, in the same course, the content of the game’s new season was pointed out. Instagram stories were used to draw attention to the videos once again and share additional information. During the entire duration of the cooperation, 16 content items were created, which achieved a total of 1,595,000 impressions.
