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PUBG: New State

Timeline: November, 2021
Amount of creators: 8
Amount of content items: 33
Platforms: YouTube, Instagram, Twitch
Impressions: 2.430.000
Goal: App Installs, Global Launch Promotion

To promote the global launch of PUBG: New State and generate app installs, 8 influencers, Lukas, ClashGames, BigSpin, Denex, MarvinVlogt, Landi, Pat and Puuki were activated for this campaign. PUBG: New State is a battle royal game from developers PUBG Studios and Krafton, which our talents diligently promoted on YouTube in the form of Let’s Plays and livestreams. The game includes a single-player and a multiplayer mode. To showcase this multiplayer mode in more detail, some of the influencers teamed up, like Lukas and ClashGames in this video. Twitch livestreams and Instagram stories were also used to introduce users on other platforms to the game. The collaboration took place in November 2021 and with 33 content items, the 8 creators were able to generate 2,430,000 impressions on the different platforms.

To promote the global launch of PUBG: New State and generate app installs, 8 influencers, Lukas, ClashGames, BigSpin, Denex, MarvinVlogt, Landi, Pat and Puuki were activated for this campaign. PUBG: New State is a battle royal game from developers PUBG Studios and Krafton, which our talents diligently promoted on YouTube in the form of Let’s Plays and livestreams. The game includes a single-player and a multiplayer mode. To showcase this multiplayer mode in more detail, some of the influencers teamed up, like Lukas and ClashGames in this video. Twitch livestreams and Instagram stories were also used to introduce users on other platforms to the game. The collaboration took place in November 2021 and with 33 content items, the 8 creators were able to generate 2,430,000 impressions on the different platforms.

Timeline: November, 2021
Amount of creators: 8
Amount of content items: 33
Platforms: YouTube, Instagram, Twitch
Impressions: 2.430.000
Goal: App Installs, Global Launch Promotion

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