A total of 20 creators, including well-known names like laserluca, Canselguel, ClashGames and LukasBS, joined forces for a cross-platform performance campaign on YouTube and Instagram. With 35 content pieces and more than 4.3 million views, the campaign achieved strong reach and high engagement while driving installs at competitive CPI rates.
The goal was to generate measurable conversions, engage both new and existing user bases and ensure continuous exposure across platforms. The creators integrated the game into their content using entertaining and relatable formats such as skits, challenges and everyday moments. This helped communicate key aspects of the gameplay while keeping the content engaging and natural.
The campaign stood out through its variety of content styles and its ability to reach different audience segments. By combining authentic creator voices with a performance-driven strategy, the campaign successfully increased installs and reinforced the game’s visibility in a competitive mobile market.